Air2O Brand Guidelines
BRAND GUIDELINES
Logo, color, and typography standards for partners, media, and suppliers presenting Air2O.
Logo
The framed lockup with descriptor is our default signature. Use it wherever space allows.
- Square frame
- Holds the wordmark. Proportions and stroke are fixed.
- Wordmark
- Custom letterforms. The subscript 2 never moves.
- Descriptor
- “Thermal Management Innovation”, always locked up.
X
X
X
X
Keep 1X free on every side. Nothing may enter this zone.
- Unit X
- ½ the cap height of the “A”. Always measure from the A.
- Horizontal
- X = 11.35% of logo width
- Icon
- X = 25% of icon width
LogoVersion · useScreenPrint
Outline lockupPrimary logo · default
200 px50 mm
Block lockupCovers, exhibitions, signage
200 px50 mm
HorizontalWeb, email, letterhead
160 px40 mm
WordmarkNameplates, merchandise
24 px6 mm
Block iconApp icon, avatar, favicon
32 px8 mm
Outline iconSeals, stamps, etching
32 px8 mm
Do not
stretch
Do not
rotate
Do not
recolor
Do not
add effects
Do not
use low contrast
Do not
reduce opacity
Air2O
Do not
retype
Do not
use busy BGs
1X
1X
H
PARTNER
H
1X = ½ the cap height of the
“A”H = matched logo height
PARTNER
H
1X = ½ the cap height of the
“A”H = matched logo height
- Position
- Air2O top left. Partner at the opposite corner, or beside with a divider.
- Height
- Match visual heights. Align both logos through the center.
- Divider
- 1 px Near Black line, 1X from each logo.
- Margin
- Logos sit 1X from the layout edge.
Color
Brand gradient · 135°
Hero panels, dividers, icons only
Deep Blue#00009B · 0%
Royal Blue#0038BE · 35%
Brand Blue#0053D0 · 65%
Azure#006ADF · 100%
Deep Blue
HEX#00009B
PantoneBlue 072 CCMYK100 100 0 39RGB0 0 155HEX#00009B
Royal Blue
HEX#0038BE
Pantone2728 CCMYK100 71 0 25RGB0 56 190HEX#0038BE
Brand Blue
HEX#0053D0
Pantone2935 CCMYK100 60 0 18RGB0 83 208HEX#0053D0
Azure
HEX#006ADF
Pantone285 CCMYK100 52 0 13RGB0 106 223HEX#006ADF
Mint Green
HEX#5BE8A0
Pantone353 CCMYK61 0 31 9RGB91 232 160HEX#5BE8A0
Body Text
HEX#333333
PantoneBlack 7 CCMYK0 0 0 80RGB51 51 51HEX#333333
Muted Grey
HEX#6E6E73
PantoneCool Gray 10 CCMYK4 4 0 55RGB110 110 115HEX#6E6E73
Surface Grey
HEX#F5F5F7
Pantone—CMYK1 1 0 3RGB245 245 247HEX#F5F5F7
White
HEX#FFFFFF
Pantone—CMYK0 0 0 0RGB255 255 255HEX#FFFFFF
Typography
TypefaceInter
Regular 400
Medium 500
Semibold 600
Bold 700
Page title38–72 px · Bold 700
Section title28–46 px · Bold 700
Body copy15–16 px · Regular · #333333
Caption11–12 px · Semibold
Hierarchy comes from weight and size, never from switching families.
Downloads
| Preview | Logo | Color | White | Black |
|---|---|---|---|---|
|
|
Outline lockupPrimary logo · default
|
PNG | PNG | PNG |
|
|
Block lockupCovers, exhibitions, signage
|
PNG | PNG | PNG |
|
|
HorizontalWeb, email, letterhead
|
PNG | PNG | PNG |
|
|
WordmarkNameplates, merchandise
|
PNG | PNG | PNG |
|
|
Block iconApp icon, avatar, favicon
|
PNG | PNG | PNG |
|
|
Outline iconSeals, stamps, etching
|
PNG | PNG | PNG |
